SERVICES
Developing opportunities that harness culture to add brand value
CONTENT
STORY TELLING • CONTENT CREATION
KEY MESSAGING • PRESS MATERIALS
Bringing exceptional and creative writing skills to the fore, Creo Creative drafts brand content and editorial copy that enables a project to reach its full potential. By fine tuning narratives and shaping conversations we increase business impact, accessibility and reach.
For individuals and businesses wishing to inspire and connect with their audiences through culture, our content is optimised by a deep knowledge of the artworld and will always stand out from the crowd.
COMMUNICATIONS
COMMUNICATIONS STRATEGY
MEDIA ENGAGEMENT • MEDIA TRAINING
Clearly defined and centralised communication strategies that build value, inspire action and grow reputation. Our speciality is using the transformative power of art and culture to define a strong narrative and brand identity.
Utilising an extensive media network Creo Creative can secure thought leadership interview opportunities and top tier coverage for clients that educate and inspire target audiences.
CONNECTIONS
BRAND COLLABORATIONS • STAKEHOLDER MANAGEMENT • NETWORK DEVELOPMENT
Driven by a desire to connect the arts to wider audiences Creo Creative cultivates compelling collaborations through the cross-pollination of culture, commerce and creativity.
With connections and experience across industry sectors Creo Creative is able to facilitate and maintain connections and impactful partnerships that enhance brand relevance and ensure measurable success.
STRATEGY
BRAND POSITIONING • AUDIENCE DEVELOPMENT
REPUTATION MANAGEMENT • BRAND AUDIT
Leveraging expert knowledge and experience garnered over a decade working in Asia, Creo Creative brings local insight together with global perspective to formulate nuanced strategy and solutions. Each one optimised to ensure strong brand positioning and audience development.
With a focus on long term growth and value Creo Creative works closely with clients to build business and communication objectives, and from there, strategy focusing on points of differentiation and credibility unique to individual brands.
EXPERIENCES
ENCOURAGE CREATIVITY • HIGHLIGHT THE IMPACT OF CULTURE WITHIN COMMERCE
Art and cultural understanding opens up new views
of the world and the communities we are a part of.
By helping individuals and organisations become
more engaged with the arts and attuned to their cultural environment, Creo Creative can deliver performance and commercial advantage.
Whether offering access to exclusive aspects of the creative industries, curating talks programmes or developing team building events, all experiences are objective driven and seamlessly project managed.
THE FOUNDER
Creo Creative was founded by Rosanna Herries, a cultural advocate and independent communications expert with 12 years of diverse brand and agency experience.
Holding a Master’s degree in Art History from the University of Edinburgh, Rosanna began her arts career in London before moving to Hong Kong, where she has lived and worked for the past decade.
Championing the role the arts play in enhancing communities, expanding horizons and enabling expression, Rosanna has brought her flexible and creative strategies into play as much for corporate clients as for world-renowned exhibitions and institutional collaborations.
A select list of previous, industry-leading clients includes Art Basel Hong Kong, Harbour Arts Sculpture Park, Absolut Art Bar, BMW Art Journey, HART, L'Ecole Van Cleef & Arpels, Swire Properties, Savannah College of Art and Design (SCAD), David Zwirner Gallery, Hong Kong Maritime Museum, UCCA and the Victoria & Albert (V&A) Museum.
In 2018, Rosanna was named Young PR Professional of the Year by Campaign Asia. As Director - Head of Sinclair Arts, Rosanna applied her experience and expertise to projects that have played influential roles in the growth of Hong Kong’s world-class cultural infrastructure and community, and supported the establishment of the city’s profile as an international arts hub.
Rosanna was fundamental to the founding and management of Art Power HK, a community-wide campaign and platform that supported the arts in Hong Kong during the Covid-19 pandemic.