Creo Creative delivers smart content, ideas, collaborations and strategy for individuals and businesses
wishing to inspire and connect with their audiences through culture.
We work closely with our clients and partners to develop new opportunities
that harness culture and creativity to add brand value.
STORY TELLING • CONTENT CREATION • COPYBRAND NARRATIVE DEVELOPMENT • KEY MESSAGING • TALKS PROGRAMMING
Bringing exceptional and creative writing skills to the fore Creo Creative drafts brand content and editorial copy that enables a project to reach its full potential. By fine tuning narratives and shaping conversations we increase business impact, accessibility and reach.
Our content is optimised by a deep knowledge of the artworld and will always stand out from the crowd, excite, engage and educate.
BESPOKE MEDIA STRATEGIES • TOP TIER MEDIA ENGAGEMENT AND INTERVIEW FACILITATION • THOUGHT LEADERSHIP • MEDIA TRAINING • REPUTATION MANAGEMENT
Clearly defined and centralised communication strategies that build value, inspire action and grow reputation. Our speciality is using the transformative power of art and culture to define a strong narrative and brand identity.
Utilising an extensive media network Creo Creative can secure top tier coverage for clients while educating and inspiring target audiences.
BRAND COLLABORATIONS PARTNERSHIPS • STAKEHOLDER MANAGEMENT • SPONSORSHIP & NETWORK DEVELOPMENT
Driven by a desire to connect the arts to wider audiences Creo Creative cultivates compelling collaborations through the cross pollination of culture, commerce and creativity.
With an extensive network and experience across industry sectors Creo Creative is able to facilitate and inspire connections and impactful partnerships that build reputation, enhance brand relevance, and which have long-term business impact.
BRAND POSITIONING • AUDIENCE DEVELOPMENT • LOCALISED OR INTERNATIONAL STRATEGY •
Leveraging expert knowledge and experience garnered over a decade working in Asia, Creo Creative brings local insight together with global perspective to formulate nuanced strategy and solutions. Each one optimised to ensure strong brand positioning and audience development.
With a focus on long term growth and value Creo Creative works closely with clients to build business and communication objectives, and from there, strategy focusing on points of differentiation and credibility unique to individual brands.
EVENTS AND PROGRAMMES WHICH ENCOURAGE CREATIVITY AND HIGHLIGHT THE IMPACT OF CULTURE WITHIN COMMERCE
Art and cultural understanding opens up new views
of the world and the communities we are a part of.
By helping individuals and organisations become
more engaged with the arts, and attuned with their cultural environment Creo Creative can deliver performance and commercial advantage.
Whether offering access to exclusive aspects of the creative industries, unveiling hidden narratives within art and culture, or developing team building events, all experiences are bespoke and objective driven.
Creo Creative was founded by Rosanna Herries, a cultural advocate and independent communications expert with 12 years of diverse brand and agency experience.
A skillful strategist Rosanna has a global perspective and an expansive network. She is highly effective at identifying, forging and maintaining collaborations for institutional and corporate partners, acting as a trusted advisor to her clients and stakeholders to ensure measurable success.
Holding a Master’s degree in Art History from the University of Edinburgh, Rosanna began her arts career in London before moving to Hong Kong, where she has lived and worked for the past decade. Here she has applied her experience and expertise to projects that have played influential roles in the growth of Hong Kong’s world-class cultural infrastructure and community, and supported the establishment of the city’s profile as an international arts hub.
A natural conversationalist Rosanna has exceptional client and VIP relation skills, outstanding writing skills and extensive fundraising and project management experience.
Championing the role the arts play in enhancing communities, expanding horizons and enabling expression, Rosanna has brought her flexible and creative strategies into play as much for corporate clients as for world-renowned exhibitions and institutional collaborations. Previous clients include Art Basel Hong Kong, Harbour Arts Sculpture Park, Absolut Art Bar, BMW Art Journey, HART, L'Ecole Van Cleef & Arpels, Swire Properties, Savannah College of Art and Design (SCAD), 10 Chancery Lane Gallery, David Zwirner Gallery, Hong Kong Maritime Museum, UCCA, V&A, Crafts on Peel, Hong Kong Art Gallery Association, Justice Centre and Para Site.
In 2018, Rosanna was named Young PR Professional of the Year by Campaign Asia. In her previous role as Director - Head of Sinclair Arts, Rosanna led new business development for the agency, successfully ran award winning campaigns for leading players in the art industry and was part of a dynamic and multi-cultural management team.
As a Working Group member of Art Power HK, Rosanna was part of the team that founded and managed a community wide campaign and platform to support the arts during the Covid-19 pandemic.